In a recent interview with NME, singer-songwriter Katie Gregson-MacLeod discussed the stigma attached to the word “TikTok” and the complexities of writing music that resonates with a younger audience. Gregson-MacLeod, who was named on the Ivor Novello Awards’ prestigious Ivors Academy Rising Star shortlist, spoke candidly about her experiences navigating the music industry and finding her own unique voice.
According to Gregson-MacLeod, the word “TikTok” can sometimes carry a negative connotation in the music industry. She notes that some people view the platform as a superficial or frivolous space, despite its enormous popularity and cultural influence. Gregson-MacLeod’s own music has been featured on TikTok, but she recognizes that there are still misconceptions about the platform and the artists who use it.
Despite these challenges, Gregson-MacLeod remains committed to writing music that resonates with younger audiences. She notes that the key to success on TikTok is authenticity and a willingness to connect with fans on a personal level. This means writing lyrics that speak to people’s experiences and emotions, rather than simply trying to create a catchy or viral hit.
As an up-and-coming artist, Gregson-MacLeod has faced numerous obstacles on her path to success. However, her dedication to her craft and her willingness to engage with her audience have helped her build a loyal fanbase and establish herself as a rising star in the music industry. With her Ivor Novello nomination and continued success on platforms like TikTok, it is clear that Gregson-MacLeod’s career is only just beginning.