Electro-pop Duo Purity Ring Release First Single Of 2021 With “soshy”

Canadian electro-pop duo Purity Ring have released their first music since spring 2020’s album, womb. “soshy” is also the first release on the group’s own label, The Fellowship. Additionally, the pair of Corin Roddick and Megan James, will be setting off on a world tour starting mid-September this year and into 2022.

‘soshy’ – pronounced so shy – is an otherworldly electronic track, with the synthesized beat overlaid with Megan James’ crisp vocals. The lyrics are fairly ambiguous, but coupled with the instrumentation the song has a haunted feel, fed by vocal stylings outside of the lyrics themselves that add to the more ethereal, dark tones of the track. A bit creepy in all the right ways, the warmth of the melodies highlights the unique quality of Purity Ring’s music, able to merge the two into a captivating piece of music. 

Then there’s the visuals. The single’s artwork, done by James,  features an illustrated feminine figure, looking haunted with blood-red eyes, which gives listeners a visual preview into ‘soshy’s’ overall vibe. Added to that is the single’s music video, directed by Carson Davis Brown. Featuring black and white footage and focusing on a young child (identified a sDoris in 1935), there’s an old film/horror feel to the video. With ‘soshy’ playing alongside the footage, everything couples together perfectly into a slightly unsettling but really satisfying release for fans of the band’s work. James describes both the track and the video as “a wraith to descend the summer stairs with.” 

Listen to the single below and check out tour dates just past.


Tour Dates:

9/15 – Boulder, CO @ Boulder Theatre

9/16 – Ogden, UT @ Ogden Twilight

9/17 – Las Vegas, NV @ Life is Beautiful Fest

10/21 – Eugene, OR @ McDonald Theater

10/22 – Portland, OR @ Roseland Theater

10/23 – Spokane, WA @ Knitting Factory

10/24 – Seattle, WA @ Neptune Theatre

10/25 – Seattle, WA @ Neptune Theatre

10.26 – Vancouver, BC @ Hollywood Theatre

10/28 – Calgary, AB @ Palace Theatre

10/29 – Edmonton, AB @ Union Hall

10/30 – Saskatoon, SK @ Coors Event Centre

11/1 – Saint Paul, MN @ Palace Theatre

11/2 – Milwaukee, WI @ Turner Hall Ballroom

11/3 – St. Louis, MO @ Red Flag

11/5 – Chicago., IL @ Riviera Theatre

11/6 – Columbus, OH @ Newport Music Hall

11/7 – Royal Oak, MI @ Royal Oak Music Theatre

11/8 – Toronto, ON @ Phoenix Concert Theatre

11/10 – Montreal, QC @ Theatre Corona

11/11 – Boston, MA @ Big Night Live

11/12 – Philadelphia, PA @ Union Transfer

11/13 – New Haven, CT @ College Street Music Hall

11/15 – Brooklyn, NY @ Brooklyn Steel

11/16 – Brooklyn, NY @ Brooklyn Steel

11/17 – Washington, DC @ The Anthem

11/18 – Asheville, NC @ The Orange Peel

11/19 – Nashville, TN @ Marathon Music Works

11/20 – Atlanta, GA @ Buckhead Theatre

11/22 – Tampa, FL @ The Ritz Ybor

11/23 – Fort Lauderdale, FL @ Revolution Live

11/24 – Orlando, FL @ The Plaza Live

11/26 – Houston, TX @ White Oak Music Hall

11/27 – Dallas, TX @ Bomb Factory

11/28 – Austin, TX @ ACL Live

11/29 – Tulsa, OK @ Cain’s Ballroom

11/30 – Lawrence, KS @ Granada Theater

12/1 – Denver, CO @ The Mission Ballroom

12/3 – Boise, ID @ Knitting Factory

12/6 – Tucson, AZ @ The Rialto Theatre

12/7 – Phoenix, AZ @ The Van Buren

12/8 – San Diego, CA @ The Observatory North Park

12/9 – San Diego, CA @ The Observatory North Park

12/10 – Oakland, CA @ Fox Theatre

12/11 – Los Angeles, CA @ The Wiltern

1/15 – Stockholm, SE @ Nalen

1/16 – Oslo, NO @ Parkteatret

1/17 – Copenhagen, DK @ Pumpehuset

1/18 – Berlin, DE @ Columbia Theatre

1/20 – Amsterdam, NL @ Melkweg

1/21 – Brussels, BE @ Le Botanique

1/22 – Paris, FR @ Le Trabendo

1/24 – Nottingham, UK @ Rescue Rooms

1/25 – Glasgow, UK @ SWG3

1/26 – Manchester, UK @ O2 Ritz

1/28 – Bristol, UK @ SWX

1/29 – Brighton, UK @ CHALK

1/30 – London, UK @ Roundhouse