Except for actor, film producer, activist and NYT Best Selling Author, Priyanka Chopra Jonas now has a new role: Bvlgari’s Global Ambassador. Representing women empowerment, diversity, and inclusion, she will support the Roman high jewelry house in the amplification of its brand around the world.
As a symbol of power and strength for millions of young women, Chopra Jonas fits perfectly into BVLGARI’s narrative: she is a global UNICEF Goodwill Ambassador, the recipient of the prestigious Danny Kaye Humanitarian award, and a Global Citizen ambassador who is involved in a number of efforts to protect children’s rights and to promote the education of girls around the world.
Most recently, to help her native country India cope with the second wave of COVID-19, Chopra Jones has created a fundraiser in collaboration with the non-profit organization, Give India, to raise money for healthcare structures, medical equipment, and vaccine support. The fundraiser, which hit its initial goal of $1 million in less than two weeks, has been extended to $3 million.
India is dear to Bvlgari. The company will be making a contribution to Covid relief in India as well. In addition to the projects and collections that Bvlgari has developed in India, in 2020, the house partnered with leading perfume company Firmenich on “Flower Gems of India,” a sustainable flower farming project. The goal is to create a new jasmine farming model involving 100 family-owned farms in Tamil Nadu, offering local communities an alternative approach to jasmine production to increase their profits and enhance the quality of their flowers.
“India holds a special place in our hearts at Bvlgari. Not only does it offer us a continuous source of inspiration, but this rich, incredible land provides us with some of the most precious gems of nature to craft our creations, from jewelry to fragrances,” said Bvlgari chief executive officer, Jean-Christophe Babin. “I’m beyond excited that Priyanka is joining our family. With her beauty, talent and humanitarian commitment, she is an inspiring role model for millions of women in the world. I’m sure that together we will develop exciting projects, with a significant social impact. We already partnered in the past on another famous luxury Brand and know each other very well.”