Lady Gaga has made a triumphant return to the top 10 of Billboard’s Pop Airplay chart, reaching No. 10 on the list dated April 15 with her reinvigorated track “Bloody Mary.” Originally from her 2011 album Born This Way, the song gained new life on TikTok due to its connection with the Netflix Addams Family spin-off series, Wednesday, even though the track is not actually featured in the show.
The track’s resurgence began when fans replaced The Cramps’ 1981 single “Goo Goo Muck” with a sped-up version of “Bloody Mary” in a TikTok clip of the titular character dancing. Lady Gaga participated in the trend by re-creating the dance herself, and the sped-up mix was eventually included in Netflix’s promo for the show’s second season. The song’s journey to the top 10 took 16 weeks after it debuted on the Pop Airplay chart on December 31, 2022.
This marks Lady Gaga’s 14th top 10 hit on the Pop Airplay chart, with “Bloody Mary” joining tracks like “Born This Way,” “The Edge of Glory,” and “You and I.” To date, the song has garnered 401 million in all-format radio airplay audience, 166 million official on-demand streams, and sold 92,000 downloads in the United States, according to Luminate.
“Bloody Mary” is part of a recent trend of older songs finding new life and chart success, primarily driven by their virality on TikTok. Other examples include The Weeknd’s “Die for You” (2016), which reached No. 4 after a remix with Ariana Grande, and Miguel’s “Sure Thing” (2011), which has jumped to No. 8 on the Pop Airplay chart.