LISA, the global sensation best known as a member of BLACKPINK, has officially stepped into the spotlight as a solo artist with the release of Alter Ego, her highly anticipated debut full-length album. The 15-track record, out now via LLOUD Co./RCA Records, is a dynamic showcase of her artistry, melding rap, pop, and hip-hop into a powerful sonic landscape.
From the opening track “Born Again,” featuring Doja Cat and RAYE, LISA wastes no time asserting her presence. The single, which debuted on the Billboard Hot 100, sets the tone for an album filled with high-energy collaborations, including songs with Tyla, Megan Thee Stallion, and Future. LISA’s versatility shines through as she effortlessly navigates between different genres and collaborators, proving she’s much more than just a K-pop idol.
What sets Alter Ego apart is its conceptual depth. LISA introduces five distinct characters—Roxi, Sunni, Kiki, Vixi, and Speedi—each representing a different facet of her personality. These personas are woven into the album’s narrative, with each character paired with a corresponding track. For instance, “Rockstar” channels Roxi’s rebellious spirit, while “Moonlit Floor” explores Sunni’s softer side. This multi-dimensional approach is a clear reflection of LISA’s personal evolution as an artist.
The album is a bold declaration of independence, with LISA blending vulnerability and empowerment across various tracks. Songs like “Rapunzel” featuring Megan Thee Stallion and “FXCK UP THE WORLD” with Future highlight her range, both musically and emotionally.
With Alter Ego, LISA cements her place not only as a member of BLACKPINK but as a solo force capable of shaping the future of pop music. As she prepares for her Coachella debut and continues to dominate the fashion world, Alter Ego stands as a testament to her ambition, creativity, and undeniable star power.