Jack White is known for taking unexpected paths, and his latest album release is no exception. His new solo album, “No Name,” was quietly introduced on July 19th, with unlabeled vinyl records handed out for free at his Third Man Records shops in Detroit, Nashville, and London. It wasn’t until August 1st that he officially released the album on blue-colored vinyl, available only at select independent record stores, followed by a digital release the next day.
In true Jack White fashion, the promotional tour for “No Name” is just as unconventional. Without prior announcements, White has been performing at small venues, backyard gatherings, and a few festivals. He recently revealed this surprise tour on Instagram, sharing that the shows had already begun, starting with a gig at the American Legion Post 82 in Nashville, where he helped raise funds for a new sound system.
The tour’s spontaneous nature means that fans won’t know if White is coming to their town until shortly before the show—or even the day of. He’s embracing the freedom to play wherever and whenever he feels like it, much like his wish to stroll through orchards and enjoy the simple pleasures of life. This tour reflects his free-spirited approach to music and his desire to connect with audiences in an authentic, unplanned way.