The message behind Gunna ’s new single, “Won’t Stop,” is crystal clear before he even says a word: he’s not slowing down for anyone. The Atlanta rapper trades flexing jewelry for flexing discipline in this latest video — a sleek, tech-laced visual that places him in the center of a futuristic training compound, blurring the line between athlete and artist.
From the opening shot, Gunna is seen immersed in high-performance workouts: sprinting through light tunnels, cycling under biometric surveillance, and pushing weights like a man possessed. But this isn’t just about fitness — it’s about legacy. It’s about control. About building a body and brand so unstoppable, no narrative — not the media’s, not the internet’s — can outrun him.
Longtime collaborator Turbo appears not behind the boards but seated at a piano, lending an unexpected note of introspection. The setting? The (W)rapper building in L.A., digitally reimagined to form a giant “P,” a signature nod to Gunna’s now-iconic mantra. It’s a clever bit of visual branding and a reminder that even in reinvention, he remains loyal to the code that built him.
After 2024’s One Of Wun debuted at No. 2 on the Billboard 200 — powered by hits like “Prada Dem” with Offset and “Whatsapp (Wassam)” — Gunna has every reason to play it safe. But “Won’t Stop” suggests he’s more interested in evolution than repetition. While fans were led to expect a new album in June, the date seems to have marked the rollout of this lead single instead. The album remains a mystery — and maybe that’s intentional. Gunna’s not rushing the process. He’s training for it.
With six top-10 projects under his belt and the kind of staying power most rappers would kill for, “Won’t Stop” isn’t just another motivational track. It’s a reminder: Gunna’s game plan isn’t about temporary wins. It’s about long-haul dominance.