Korean-American musician Margaret Sohn, mostly known as Miss Grit releases the title track of her upcoming debut album Follow the Cyborg, which comes out February 24, 2023 via Mute. The electro-track is accompanied by an avant-garde music video that predicts a future full of humanoids.
Directed by Curry Sicong Tian, the Sci-fi inspired clip features Miss Grit as a human machine. The New York-based singer-songwriter explains the concept behind it, “I wanted to place my body in the cyber world, allowing the different variations of my ghost to move about freely. I wanted to look a little freakish, unrecognizable to myself to avoid my instinctive filtration.”
Following Impostor, released last year, the forthcoming debut LP was self-produced by Miss Grit, who was inspired by films like Her, Ex Machina, Fallen Angels, and Ghost in the Shell.
Influenced by Donna Haraway’s A Cyborg Manifesto, Sohn wants to depict how a non-human machine evolves and develops awareness and liberation, “Cause I was born to pose/ Oh I was born with clothes/ I’m a living girl/ A real living girl/ Your real living girl/ I’m a living boy/ A real living boy/ Your real living boy/ Born again/ Not again.”
On the new record, Follow the Cyborg, Miss Grit collaborated with artists like Stella Mozgawa (Warpaint), Aron Kobayashi Ritch (Momma), and Pearla. The album will be released in both English and Korean early next year.
Watch the music video for “Follow the Cyborg” here: